Privacy

At Modern Iconic, we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy outlines how we collect, use, store, and protect your data when you use our website [www.modern-iconic.co.uk] (“Site”) or interact with us in any way.

Who We Are

Modern Iconic is a retailer of mid-century-inspired replica furniture and home accessories. For the purpose of applicable data protection legislation, we are the “data controller” of your personal information.

What Information We Collect

We collect and process the following types of personal information:

- Personal Identifiers: Name, email address, phone number, billing and shipping addresses.
- Payment Details: Processed securely via third-party payment providers. We do not store full payment card details.
- Account Information: Username, password (encrypted), and order history if you create an account.
- Communications: Emails, messages, and customer service queries.
- Website Usage: IP address, browser type, device info, and browsing activity via cookies and analytics tools.

How We Use Your Information

We use your data to:

- Process and fulfil orders
- Provide customer service and respond to enquiries
- Send order updates, receipts, and account-related communications
- Improve our website and shopping experience
- Send marketing emails (with your consent)
- Comply with legal obligations and prevent fraud

Marketing Communications

With your consent, we may send you promotional emails about new products, sales, or exclusive offers. You can unsubscribe at any time via the link in our emails or by contacting us directly.

Cookies and Tracking

We use cookies to:

- Enable essential site functionality
- Understand user behaviour via analytics (e.g., Google Analytics)
- Offer personalised product recommendations and marketing

You can manage cookie preferences via your browser settings.

Sharing Your Data

We never sell your personal information. We may share data with trusted third parties who help us operate our business, including:

- Payment processors
- Shipping and logistics partners
- Email marketing platforms
- IT and analytics service providers

All third-party providers are required to protect your data and use it only as necessary.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including order processing, record-keeping, and legal obligations.

Your Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict processing of your data
- Withdraw consent at any time (where applicable)

To exercise any of these rights, please contact us at: hello@modern-iconic.com

Data Security

We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption, secure data storage, and restricted access protocols.

WooCommerce Integration

Our website is powered by WooCommerce, an e-commerce platform that enables us to sell products and services online. WooCommerce is a plugin operated by Automattic Inc. and integrates seamlessly with WordPress.

When you make a purchase or interact with our site:

- WooCommerce collects order information such as billing/shipping details, order history, and contact information.
- Your data is stored in our website’s secure database, hosted by a trusted provider with encrypted connections.
- Payment details are processed via secure third-party gateways (such as Stripe or PayPal) and are not stored on our servers.

WooCommerce may also use cookies to enhance your shopping experience, including keeping items in your cart and remembering user preferences.

For more details, you can review WooCommerce’s own privacy policy at:
https://automattic.com/privacy

We ensure that all WooCommerce extensions and plugins we use comply with applicable data protection laws and are regularly maintained for security.